JUUL e cigarette maker sees its valuation top $38B If you are in the United States and purchased e cigarette products directly from Juul Labs, Inc. or any of its subsidiaries or affiliates, from October 5, 2018, to February 26, 2026, a Juul and Altria antitrust class action lawsuit alleging price fixing certified Altria Faces New Antitrust Classes As Juul Ties Revisit Valuation Juul, the vape device, is now worth more than Airbnb and SpaceX Vox CIGARETTE DECLINE RATES ACCELERATE AS JUUL SHARE GROWS CIGARETTE DECLINE RATES ACCELERATE AS JUUL SHARE GROWS Juul Labs